For those of you on LinkedIn, you may have woken up to an email the other morning linking to an article on Social Media Today, claiming that women are the most powerful brand ambassadors in the world.
Well, I don’t know about you, but I’m certainly not going to argue that statement.
I was intrigued by how the author – who is male – came to this conclusion.
The answer comes from three resources:
- A study conducted by Lithium, a social media tech firm and the Chief Marketing Offier (CMO) Council found that 80% of participants are more likely to try new things based on suggestion, because of social media.
- A quote from Lisa Stone, CEO and co-founder of BlogHer, which states “. . . there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.”
- The statistic that 85% of ALL consumer purchases are made by women. And that’s not just for toys and groceries – the article states these purchases include “everything from autos to health care . . . “
So the next time someone scoffs at your “hobby,” don’t be afraid to show them the facts – women in social media are indispensible in today’s world!
Dreaming Big: If you could be a brand ambassador for any company, who would you pitch?