Unless you've been hiding under a rock that has no Internet connection, you probably heard that you will be getting a lot of swag from BlogHer '12, right?
SWAG stands for "Stuff We All Get." At most conferences, you get pens and papers, cell phone covers and the like.
But at BlogHer? You get toys, product, makeup, jeans, shoes, deodorant. Some people get beds. Some people get bed bugs.
You knew that about NYC, right? The bed bugs? You've been warned....
So back to swag.
BlogHer swag is like the Cadillac of swag. The first year I went to BlogHer, I didn't believe it when people said I would need an extra bag to bring everything home.But by the first day in the expo hall it was clear I needed a bag.
No, I needed an extra piece of luggage to carry all of my stuff home.
This year, I am being smart. I am more interested in connecting with brands than getting their swag. And if I do get too much swag to bring home? I'm thinking a UPS luggage box might be the ticket I need to travel in style.
Are you looking forward to BlogHer swag?